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Modernizing Philanthropy in the Workplace: Why Investing in HR Technology Is Critical

May 18, 2022
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When asked about the biggest challenges facing human resources professionals in 2022, HR exec Carla Yudhishthu noted something that's a relatively new concept in human resources management: the importance of connecting employees to a bigger purpose at work. That "soft" HR skill, along with recruitment, retention and employee engagement, is separate from what used to be considered the core of HR work — managing the office, tracking employee data, and managing employee benefits and education. It is, however, becoming a larger and more important part of human resources, especially as people return to the office after a lengthy, enforced office timeout. In fact, that side of HR — what Yudhishthu refers to as the "art of HR" — has taken on increasing importance, but the need for the operational side of things hasn't diminished. If your company is still relying on HR workers to essentially do data entry and management, it's time to look at how modern HR technology supports your entire workforce while freeing your HR department to focus on the things that really motivate and engage your employees.

What Motivates Your Workforce? (It's Not What You Think It Is)

Common wisdom suggests that employees are motivated by better pay, higher benefits and workplace recognition and rewards. While all of those elements are important, recent research has found that the most engaged employees share some common experiences and attitudes.1. They work for companies that provide a smooth employee experienceThe easier it is for someone to do their work, the more likely they are to be satisfied with their job. Businesses with engaged employees provide them with the tools they need, not only to do their jobs, but to manage their lives in balance with their work. That includes HR software that puts the information they need at their fingertips, both figuratively and literally. Modern HR technology features apps that allow employees to access and track their own data, so they can see at a glance how many vacation days they have, how much sick time they've earned, and more. They also make it easy and intuitive for workers to submit requests for time off or schedule changes, and to see the progress of their request without having to visit the HR office. By removing friction from basic functions, good HR technology improves the employee experience and increases employee satisfaction. At the same time, it reduces the amount of time your HR department has to spend on routine tasks that can be automated.2. They find purpose in their workA recent McKinsey study found that 70% of the employees they surveyed want work that is meaningful — that fulfills a purpose. The top recommendation from that study was for corporations to identify and consider their impact on the world around them, and work to align their corporate social responsibility (CSR) policies with the values that are important to their employees. People who work for companies that empower them to make changes in the world around them are more likely to stay in their jobs and to recommend their company to others.HR software that helps manage and track CSR and giving can provide a visual reminder of individual and company purpose. 3. Their jobs offer meaningful benefitsWhile the traditional work benefits — health insurance, paid time off and other typical work perks — are still an important draw, employees also want perks that recognize them as whole people. This includes corporate giving programs of all types, from workplace volunteer opportunities to donation match programs. Employees who work for companies that empower and support them in giving back to the community feel a stronger sense of loyalty to their employer.HR technology allows employees to manage their own work-life balance, as well as discover and access benefits provided by the company. The combination leads to more job satisfaction, more transparent company culture and improved well-being across the company.4. They have some flexibility and autonomy in their workAutonomy and flexibility give workers a sense of control and ownership over their contributions to the company and its purpose. Over the past few years of working from home, many employees have found that they're more productive and engaged when they're allowed to make some decisions about when, where and how to approach their work. At the same time, it's important to maintain good communication and set clear expectations. A structured HR interface, along with clear company-wide messaging, can provide a framework that allows employees to make decisions that fit with the overall goals and needs of the entire company.5. They want to work for a company that shares their valuesOne of the most effective ways for a business to align their values with their people is through creating a corporate culture that values transparency, social responsibility and participation. A workplace giving portal does more than provide an easy way for employees to participate in charitable giving. It can also provide a wealth of data to help the HR department:

  • Track trends in giving
  • Evaluate the effectiveness of the company's corporate giving strategies
  • Demonstrate the company's commitment to its values
  • Empower employees to support the causes important to them
  • Give leadership the information it needs to see if the current programs align with employee values

The Bottom Line

The right HR technology provides the tools, information and structure your company needs to attract, motivate and retain top talent in your field. Not only does it empower your workforce and provide them with transparency, it also frees up your HR professionals to use their creativity and knowledge to improve the workplace.For more tips on building strong leadership and employees, check out our blog.

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Unlocking Philanthropy: A Ready-to-Use Corporate Giving Policy for Modern Businesses

Sample Corporate Giving Policy You Can Use Today

In today’s socially conscious environment, more companies than ever are recognizing the value of corporate philanthropy. Not only can a robust giving policy boost a brand’s image and reputation, but it can also play a pivotal role in community development and global betterment. If your company is considering the establishment of a formal corporate giving policy or refining its existing strategy, this sample policy might be the perfect starting point for you.

Download Sample Policy

Pillars of a Strong Corporate Giving Policy

Corporate giving programs range from employer donation matching programs to full blown corporate social responsibility programs with grantmaking and volunteerism.  Many companies find somewhere in the middle that aligns with their size, budget, geographic presence and most importantly company values and commitment to diversity and inclusion. But what truly makes a corporate giving policy stand out? Let’s delve into the key features, from donation matching to the strategic use of platforms like Groundswell.

1. Donation Matching: Doubling the Impact

One of the most effective tools in a giving policy is donation matching. This is where companies match employee donations to eligible non-profits, effectively doubling the contribution. Such programs not only amplify the impact but also motivate employees to participate, knowing their chosen cause will receive twice the support.

2. Charitable Stipends: Encouraging Employee Choice

Charitable stipends are allowances given to employees to donate to a non-profit of their choice. This not only encourages a culture of giving but also empowers employees to support causes they’re passionate about. The stipends can be a fixed amount annually or can vary based on the employee’s role or tenure.

3. Dollars for Doers: Volunteering Translated to Contributions

“Dollars for Doers” programs convert volunteer hours into monetary donations. When employees volunteer their time for a cause, the company makes a donation equivalent to the hours spent. This fosters a culture of hands-on involvement and ensures that both time and money are being donated to valuable initiatives.

4. Corporate Grants: Sowing Seeds for Bigger Change

Beyond individual employee contributions, companies can set aside a dedicated fund for corporate grants. These grants can be given to non-profits, research initiatives, or community projects that align with the company’s CSR objectives. Such grants can lead to substantial, long-term changes and foster strong partnerships with community leaders and organizations.

Why Choose Groundswell for Your Giving Initiatives?

Incorporating these elements into a giving policy requires streamlined management, transparency, and ease of execution. This is where platforms like Groundswell come into the picture.

Groundswell offers an efficient and affordable solution for companies aiming to elevate their philanthropic endeavors. Here’s why it’s the ideal choice:

  • User-Friendly Interface: Groundswell’s platform is designed for both companies and employees, ensuring smooth navigation and straightforward donation processes.
  • Versatility: Whether it’s donation matching, handling charitable stipends, or managing corporate grants, Groundswell offers solutions tailored to each company’s unique needs.
  • Cost-Effective: Groundswell provides a comprehensive suite of tools at competitive prices, ensuring that more of your money goes towards the cause rather than platform fees.
  • Transparency: Track donations, monitor employee involvement, and generate detailed reports to measure the impact—all in one place.

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An effective corporate giving policy is a blend of structure, employee engagement, and impactful contributions. By incorporating elements like donation matching, charitable stipends, “Dollars for Doers,” and corporate grants, businesses can create a ripple effect of positive change. And with platforms like Groundswell, executing these initiatives becomes not just feasible but also highly efficient and cost-effective.

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5 Tips to Boost Engagement & Impact on Giving Tuesday

Leverage GivingTuesday to boost generosity

Every November, the Tuesday after Thanksgiving is known as GivingTuesday, which often serves as the unofficial start of end-of-year giving campaigns. This comes on the heels of holiday shopping deals on Black Friday, Small Business Saturday, and Cyber Monday. It is a worldwide phenomenon, inspiring millions to lean into the end-of-year holiday spirit with generosity and compassion. For many charities, GivingTuesday has become their biggest day for donations – and can help resource their ability to have an even greater impact in the year ahead.

For companies, GivingTuesday and the end-of-year giving season offers an opportunity to double down on their commitment to social responsibility, strengthen relationships with employees, and boost their impact in the community and broader world.

At Groundswell, we partner with companies all across the country to design and launch GivingTuesday campaigns – leveraging our easy-to-use platform that makes it easy for employees to participate and send donations to the causes and charities that they care most about. Below are some best practices to boost engagement and inspire generosity during the giving season.

1. Make Giving Easy:

A lot of giving platforms out there make it incredibly hard to donate. Some don’t have all 1.5 million IRS-approved charities listed. Others require employees to navigate through a web of intranet or sharepoint sites to find the giving program landing page. And others require that HR is notified of any donations an employee wants to make. At Groundswell – we are committed to removing all of the friction, and ensuring that employees can find charities easily, through a platform that is accessible from the palm of their hand, so they can give whenever they want to.

2. Launch a GivingTuesday Match Campaign:

Through Groundswell you can customize and launch a special GivingTuesday match campaign in a matter of minutes. Simply pick the nonprofits to include in the special campaign, select the start and end-date for the campaign, and then determine the match – 2x, 3x – along with any overall budget limits, then you’re done!

3. Boost engagement by involving ERGs:

Share nonprofit recommendations from Employee Resource Groups to provide inspiration around causes and nonprofits that matter to your employees. You can feature these nonprofits on dedicated ERG Corporate Spotlights and Campaigns that will be visible to all employees on their Groundswell dashboard.

4. Surprise (and Delight) Employees With A Gift to Give:

Consider sending a surprise “gift to give” to reward those already participating in your giving program (and to incentivize others to enroll). These gifts might be used to further maximize impact through the existing campaign, or to donate to other nonprofits your employees care about. Groundswell’s custom gift feature allows companies to easily schedule and send gifts with little to no administrative burden.

5. Level up with Volunteer Matching:

Groundswell’s Volunteer Matching program – sometimes known as Dollars for Doers – recognizes that some employees may not have funds to contribute, but have time – and rewards them in the same way. It’s an inclusive approach that invites everyone to participate in GivingTuesday, even those who may not be able to donate their own funds.

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12 Employee Benefits Survey Questions Modern Companies Should Ask

In today's business environment, having the right and highest performing talent is more critical than ever. With benefits packages playing a vital role in these decisions, how can companies truly gauge their effectiveness? By initiating regular employee benefits surveys.

Scroll down for a free survey template below.

Let's dive in to the importance of asking the following questions.

Is our workforce satisfied with the current employee benefits package?

Gaining insights from "how satisfied are you with our company’s benefits package?" can offer companies a quick pulse on the effectiveness of their benefits. A dip in satisfaction might signal a need for re-evaluation, especially if you're looking to maximize your budget.

How comprehensive are the employee benefits we offer?

Do employees feel that the organization covers a wide range of their needs? Asking, "do you feel our benefits package is comprehensive in its offering?" can shed light on any potential gaps in coverage.

Are we showing true commitment to Diversity, Equity, & Inclusion through our benefits?

Are the company's efforts in promoting DE&I resonating? This can be gauged by asking if the benefits genuinely support diversity and inclusion. If they aren't, here's an opportunity to collect ideas directly from your employees.

Read more about how to make sure your giving program is equitable and inclusive.

Do our benefits reflect our company culture and values?

The question, "do you feel our benefits package supports our cultural values?" will highlight any potential discrepancies in practicing what you're preaching.

Did you know? Two-thirds of employees say it’s important for a company to align to their values.

Are we catering to the needs of a remote or multi-location workforce?

With remote work on the rise, is the company adapting its benefits accordingly? It's essential to find out if employees feel supported, regardless of their work setting.

Would employees recommend the company based on our benefits?

This is an easy one to skip, but it's a great question to ask. See how influential your benefits package is for employee referrals. Determining if employees would advocate for the company based on its benefits can be a key metric for recruitment.

How do specific benefit categories fare?

By querying satisfaction levels across various benefits – physical health, social impact, mental health, financial health, and fringe benefits – can companies discern which areas are thriving and which need enhancement?

What additional benefits do employees desire?

Is there a particular benefit that could make a difference in employee satisfaction and retention? Discovering this can be as straightforward as asking, "if you could choose one benefit not currently offered, what would it be?"

If your workforce desires a more meaningful benefit, see why decentralizing your corporate philanthropy strategy can achieve greater impact at scale.

How often should I send an employee survey about our benefits?

While every business has their own set of unique needs, conducing a quarterly employee survey at minimum can help you get a pulse check.

There will be some natural and unplanned peaks in valleys throughout the year that can drastically affect employee morale and company culture. By proactively seeking feedback through surveys, companies can foster a culture of continuous improvement, ensuring they remain at the forefront of employee satisfaction.

What are some affordable benefit options we can provide employees?

Corporate matching or giving programs can be a low-cost addition to your benefit offering that supports your employees’ unique passions and perspectives through charitable giving and boosts your company’s commitment to social impact.  Groundswell offers a comprehensive solution with a simple implementation and nearly zero administration burden.

[Free Template] Employee Benefits Survey Questions

  1. How satisfied are you with our company’s benefits package?
  2. Do you feel our benefits package is comprehensive in its offering?
  3. Do you feel our benefits package supports our cultural values?
  4. Do you feel our benefits package supports our commitment to Diversity & Inclusion?
  5. Do you feel our benefits package supports our remote or multi-location workforce?
  6. How likely are you to recommend applying based on our benefits package?
  7. How satisfied are you with our physical health benefits (i.e. health care, sick leave, etc)?
  8. How satisfied are you with our social impact benefits (i.e. corporate matching, volunteering, etc)?
  9. How satisfied are you with our mental health benefits (i.e. vacation time, EAP, etc)?
  10. How satisfied are you with our financial health benefits? (i.e. retirement, student loan assistance, etc)
  11. How satisfied are you with our fringe benefits and perks? (i.e. fitness subsidies, stipends, etc)
  12. If you could choose one benefit not currently offered, what would it be?
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