Reimagine Your Executive Benefits with Philanthropy as the Ultimate Perk

Provide your senior leaders with a tax-advantaged giving account and make philanthropy a component of their total compensation package.

Let philanthropy take center stage with:

Immediate Impact

Did you know legacy platforms can take up to 120 days to distribute funds and matches? With Groundswell, 100% of donations (and matches) are sent to nonprofits within 24 hours.

Easy Employee Gifting

Effortlessly contribute tax-deductible gifts to executives' Groundswell accounts throughout the year. Create gift programs for your entire workforce or select employee segments.

Instant Donation Matching

Whether you're matching donations, volunteer hours, or both, we've eliminated the administrative hassle with instant and automatic processing of all eligible matches. Make an even bigger impact with 2x or 3x matching.

Admin-Free Payroll Giving

Payroll giving should be easy. So we built it that way. No more monthly reconciliations, no more monthly invoices, and no more monthly reports. Let your executives manage their payroll giving on their terms.

Tax-Advantaged Accounts

Donor-Advised Funds (DAFs) have historically only been available to high-net-worth individuals. The Groundswell platform has turned DAFs into an affordable and easy-to-administer solution for corporate and employee giving.

Privacy in Giving

Philanthropy can be deeply personal. Groundswell giving accounts, built on DAFs, add a layer of privacy to corporate giving, allowing employees to participate more authentically.

Create tailored executive programs

Easily segment employees to design distinct programs for executives and senior leaders. Offer enhanced match caps, exclusive giving funds, or customized grantmaking experiences without adding administrative lift.

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Create a differentiated experience that reflects their role, responsibility, and impact while managing everything in one streamlined platform.

Executive philanthropy made effortless

Executives give generously, and they want the process to be simple. Groundswell makes it effortless: automatic matching, easy grant nominations for their favorite charities, and seamless donations of appreciated stock for maximum tax benefits.

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Everything is designed to let leaders focus on impact, not paperwork, while amplifying giving across the organization.

Enable tax-smart giving with Groundswell

Groundswell giving accounts (powered by donor-advised funds, or DAFs) provide executives with three key tax advantages: reduce taxable income in the current year, donate appreciated stock for maximum benefit, and simplify reporting with a single year-end charitable receipt.

See why our customers love us

Real results. Real impact. Hear from the teams using Groundswell to power their programs every day.

"So simple to use and will make a huge difference."

I have worked for very large organizations of 50k down to 4k employees. They have always been hard to work with. I love that Groundswell is so super easy.

Jania Stout

Senior Vice President, OneDigital

"Great platform used by over 70% of our associates!"

This tool has allowed us to rapidly expand our employee matching and employee gifting programs and has been well received by the associates. Groundswell continues to add new features that make the platform even more valuable to us. The partnership with CAF America to include international NGOs allowed us to expand to our India-based associates which has been very well received.

Durward Ferland

Partner, Wipfli

"Easy, impactful and fulfilling!"

Not only does Groundswell let you put corporate giving into the hands of employees, the user experience is seamless and the customer support is A+. The Groundswell team is always proactive about finding new ways for our company to leverage the app and the holidays awareness month toolkits are especially helpful.

Jaclyn Johnston

GHJ