The first phase of NIL got players what they deserve. The next phase will help players get the community what it deserves.

With Groundswell, your university can provide each student-athlete with their own charitable foundation managed  in an easy to use mobile app to help:
NIL funding opportunities

Unlock opportunities for brands, family foundations, coaches, departments, and alumni to sponsor purposefully.

Build local community

Empowering your athletes to champion causes close to them helps promote athletic departments as a source for social impact in the local community.

Fan and brand engagement

Opportunity to further engage fans and brands in-game.

Purposeful pay for performance

Philanthropy for performance creates exciting in-game promotional opportunities that would benefit sponsors, athletes, and the community.

In-game activations

Groundswell gets the average fan engaged in NIL in authentic ways – no exchange required.Fans can engage with athletes directly by sending a charitable gift at key moments during the game.

Student-athlete cause ambassadors

Custom impact pages automatically show fans how your stars support the community and enables them to increase an athlete’s impact.

Ready to make your students philanthropists?

Request a demo