The Challenge

Boyer & Associates wanted to create a meaningful giving program that reflected their core values — Lift People Up, Be Transparent, Do What It Takes, and Be Accountable. The goal was to empower employees to support causes they care about while building a culture of generosity across the company.

With an HR team of one, Boyer needed a platform that could deliver robust functionality without requiring heavy administrative oversight or technical resources. Timing the launch with the year-end giving season was a strategic choice to maximize engagement and excitement among employees.

The Approach

Boyer & Associates chose Groundswell for their fast distribution times, automated workflows, and easy-to-use software. With a small HR team, they didn’t want to be stuck managing taxing admin tasks like monthly invoices or reconciliations. When deciding how they wanted to implement the new program, they decided to use Groundswell’s self-service implementation program, which provided:

• Step-by-step implementation guide through Rocketlane, purpose-built onboarding software
• Access to a dedicated implementation manager for questions and support
• Full autonomy over timeline and execution
• A comprehensive budget calculator
• Pre-built templates for employee communications, including an email announcement, FAQs doc, Groundswell 1-pager, and Groundswell 101 Guide
• Customizable rollout deck to introduce Groundswell to employees

This allowed Boyer’s HR leader to fully own the implementation process, maintain flexibility, and launch on a timeline that worked best for the business.

The Process

With clear goals and streamlined tools, Boyer’s HR team of one was able to:

• Complete setup independently and ahead of schedule
• Launch the program 2 days earlier than planned
• Roll out donation credits and matching programs to all employees
• Communicate seamlessly with staff using built-in templates
• File zero support tickets throughout the implementation
• Transition quickly between a planned holiday giving campaign and an urgent disaster relief campaign

Groundswell’s platform empowered us to roll out a comprehensive giving program efficiently and on our terms. As a one-person HR team, I appreciated being able to maintain full ownership of the rollout while still having support when needed. Our employees immediately embraced the program, and the flexibility to pivot between holiday giving and disaster relief showed us how impactful this program could be. Seeing our team support more than 60 causes and donate nearly $17,000 in less than a year has been incredibly rewarding.

— Mindy Furbish, Human Resources, Boyer & Associates

Results + Impact

Immediate Wins

From the moment the program launched, Boyer employees embraced the opportunity to give back. Participation was strong right out of the gate, and the company was able to quickly mobilize support for causes that mattered most. The program saw:

• 70% employee enrollment within the first month
• $3,600 donated to 49 different charitable organizations during the first campaign
• Swift pivot to support disaster relief efforts with a matching campaign

Ongoing Impact

Beyond the initial success, the program has become an integral part of Boyer’s culture. Employees continue to engage with new giving opportunities, and the company’s contributions are making a measurable difference in communities.

• In less than one year, Boyer employees have supported over 60 unique causes
• Together, the company has contributed nearly $17,000 through donation credits, matching, and employee gifts
• The program continues to build momentum, strengthening employee engagement and reinforcing Boyer’s core values

Key Benefits

By choosing Groundswell, Boyer realized several key benefits that made their program easier to launch, simpler to manage, and more impactful from day one:

Time Savings

Implementation was completed 82% faster than traditional solutions, allowing Boyer to launch and see results in weeks, not months.

Employee Empowerment

Employees gained the freedom to support causes that mattered most to them, boosting both participation and satisfaction.

Flexibility

The program made it easy to pivot between planned campaigns and urgent needs, ensuring Boyer could respond quickly to disasters and community priorities.

Efficiency

A single HR team member managed the entire process end-to-end, proving that a high-impact program doesn’t require heavy administrative lift.

Conclusion

Boyer’s experience shows that even small HR teams can drive meaningful cultural impact when equipped with the right tools. With a self-paced implementation process, lean teams can launch quickly and strategically, while employee-driven giving fosters deeper engagement and reinforces company values.