15 Fundraising & Giving Statistics You Should Know

From the rise of online donations to the growing role of corporate philanthropy, the world of fundraising is evolving rapidly. Whether you’re leading a nonprofit campaign, managing workplace giving programs, or developing a corporate impact strategy, staying informed with the latest giving statistics can help you drive smarter decisions and more meaningful impact. 

The most current data sheds light on everything from charitable giving trends to the efficacy of corporate donation matching and employee giving behavior. We’ve rounded up the most eye-opening fundraising statistics, including insights on corporate giving, online giving, and more, to help you understand where generosity is growing, how donors are engaging, and what opportunities lie ahead. 

Table of Contents:

• Key Giving Statistics
• Charitable Giving Statistics
• Corporate Giving Statistics
• Employee Giving Statistics
• Online Giving Statistics

Key Giving Statistics

These core giving statistics offer a snapshot of today’s philanthropic landscape. From overall charitable giving trends to shifts in donor behavior, these numbers highlight how individuals and organizations are supporting the causes they care about, and where there’s room to grow. 

U.S. Charitable Giving Totaled Over $592 Billion in 2024

U.S. charitable giving totaled $592.5 billion in 2024, reflecting an increase of 6.3% in current dollars and 3.3% after adjusting for inflation. This is the first real increase in three years (Giving USA, 2025).

Donation Sources Remained Consistent

In 2024, individuals accounted for 66% of donations, foundations for 19%, bequests for 8%, and corporations for 7% (Giving USA, 2025).

Total Giving Outpaced Inflation

In 2024, total giving in the U.S. increased enough to outpace inflation for the first time in three years (Giving USA, 2025).

Charitable Giving Statistics

Understanding how and where people give is essential for shaping effective fundraising strategies. These charitable giving statistics reveal the current state of generosity in the U.S., offering insights into the future of donation habits and the causes donors support most.

Religious Organizations Receive The Most in Donations

In 2024, 23% of donated funds went to religiously-affiliated organizations, while education and human services were tied for second at 14% each (Giving USA, 2025).

Giving Will Continue to Rise

Overall giving is expected to see an increase of 3.9% in 2025 (Lilly Family School of Philanthropy, 2024). 

Corporate Giving Statistics

Companies are playing an increasingly active role in philanthropy—from matching employee donations to launching large-scale giving initiatives. These corporate giving statistics highlight how businesses are investing in impact, supporting nonprofit partners, and engaging their workforce through workplace giving programs. 

Most Major Companies Match Donations

Approximately 65% of large companies have employee gift matching programs, whereas only 28% of small and mid-sized companies offer the same (America’s Charities).

Corporate Giving Increased Significantly in 2024

Corporate giving increased by about 9.1% to a total of $44.4 billion in 2024, with stock market gains being the major driver of the rise in donations (Giving USA, 2025).

More Companies Are Donating for Disaster Relief

Since 2020, 61% of companies have increased their annual giving to organizations working in disaster relief. Around 53% respond to a higher number of disasters (Conference Board, 2023). 

Corporate Leaders Feel Employees’ Expectations

87% of corporate leaders believe that their employees expect them to support causes that matter to them (America’s Charities).

Employee Giving Statistics

Employees today want more than just a paycheck—they want a sense of purpose. As a result, employee giving programs have become a powerful tool for engagement, retention, and impact. These employee giving statistics reveal how individuals are engaging in workplace philanthropy and what companies can do to better support them. 

Workplace Giving Adds Up

Employee workplace giving is responsible for raising around $5 billion annually (America’s Charities).

Young Professionals Stand Out as Enthusiastic Donors

Young professionals are consistently increasing their workplace donations year over year—more than those in any other age group (Deloitte).

Employees Want to Work in a Giving Culture

71% of employees surveyed said that it’s imperative or very important to work for a company that supports giving and volunteering (America’s Charities).

Online Giving Statistics

Digital transformation has reshaped how people give. From mobile donations to recurring gifts made with a click, online platforms are now central to modern fundraising strategies. These online giving statistics highlight how donors are engaging in the digital space, underscoring the importance of an optimized online experience more than ever.

Donation Matching Encourages Giving

84% of those who donate online say they are more likely to give, or feel encouraged to give, if donation matching is offered (The Big Give, 2016).

Monthly Gifts Add Up

The average monthly online donation is $52, totaling $624 per year. In comparison, the average one-time gift is $128 (Nonprofits Source, 2024).

Online Giving Is Big For Small Charities

Online giving makes up 13.4% of smaller nonprofits’ total revenue. That number is 8.3% for medium nonprofits, and 4.1% for larger nonprofits (Blackbaud Institute, 2025).

Empower Your Teams to Give More with Groundswell

From online giving trends to the rise of corporate donation matching, today’s giving statistics make one thing clear: people want to give, and they want it to be easy, impactful, and aligned with their values. For organizations looking to stay ahead, empowering employees with flexible, intuitive giving tools is no longer optional—it’s essential.

To build a giving program that truly resonates with your team, explore what every social impact portfolio should include. Then, discover how Groundswell can help you launch customized, tax-advantaged giving programs that engage employees, strengthen culture, and increase impact.

Ready to turn insights into action? Book a demo today.