For businesses and organizations interested in philanthropic corporate social responsibility, an event like Giving Tuesday 2024 presents a unique opportunity to engage employees and make a difference. But to do that, you’ll first need a clear plan for how, exactly, you’d like your business to get involved.
Below, we explore some ideas for Giving Tuesday 2024 that can help you plan a fun and meaningful way to make a difference – and how you can launch impactful campaigns for Giving Tuesday and every other day of the year with Groundswell.
A Quick Review of Giving Tuesday
Say Hello to Giving Tuesday 2024!
When is Giving Tuesday 2024?
Giving Tuesday Best Practices to Consider
Ringing in Giving Tuesday 2024: Ideas for Getting Involved
Bonus: Giving Tuesday Toolkit
Make a Difference on Giving Tuesday 2024 with Groundswell
Giving Tuesday is an international day of giving that brings in significant donations for nonprofit organizations each year. People all around the world come together to donate funds, resources, time, and their voices to the cause.
Hosted by the organization GivingTuesday, the event has taken place each year for over a decade. The goal is to encourage people to do something good, whether that means spending the day volunteering or simply spreading the word.
It’s safe to say that Giving Tuesday 2024 will be the biggest and best one yet – at least, as long as individuals and businesses alike come together to pitch in.
The most recent impact report from GivingTuesday demonstrates just how important a single day can be for nonprofits. Dollars donated on Giving Tuesday in 2022 grew to reach a whopping $3.1 billion, which was a 15% increase from the previous year.
Around 37 million Americans got involved – that’s about 1 in 10 people nationwide! – on the big day.
This year, Giving Tuesday will likely set unprecedented records for the number of participants involved and funds raised. Businesses can join the effort by launching targeted giving, matching, and volunteering campaigns that support nonprofits and causes that align with their values.
Giving Tuesday 2024 will take place on Tuesday, December 3rd. The event takes place at the same time every year: the Tuesday after Thanksgiving.
Planning a campaign that encourages employees to donate on Giving Tuesday, creating volunteering opportunities, or both is a great way to get your teams involved in something they care about.
Here are a few tips to keep in mind as you plan how you’ll participate in Giving Tuesday 2024:
Ready to get started with your Giving Tuesday planning? We’ve got you covered. Below are some ideas for Giving Tuesday to help you consider how you can leverage your resources to make a real difference.
Employees want to work for businesses that have strong social consciences. In other words, businesses that demonstrate a commitment to making the world a better place attract more skilled workers.
There’s no better way to show you believe in a cause or nonprofit than supporting it – and encouraging employees to do the same. An employee giving and matching program allows you to incentivize donations on Giving Tuesday and instantly match the amount your employees give.
If you already have a giving and matching program, planning a Giving Tuesday-focused campaign that starts before the big day and ends on December 3rd is a simple but highly effective way to get involved.
You can choose specific nonprofits that speak to your business’s values, or you can allow employees to choose the causes they care about. No matter what, though, by matching donations, you give employees an additional reason to give generously and intentionally.
Volunteerism is also a great way to increase employee engagement while simultaneously getting in on the Giving Tuesday action.
Consider inviting employees to spend part or all of their workday volunteering at certain organizations, then ask them to log their hours using a platform like Groundswell. You can choose to donate funds based on the amount employees volunteer or offer rewards for participation.
Partnering with other businesses, local organizations, and nonprofits within your industry is another fantastic way to make a difference this year. Collaborate to plan events like fundraisers, join forces to launch a skilled volunteering campaign, or offer your support to a nonprofit near you.
Even once you’ve come up with an idea for Giving Tuesday 2024, your work isn’t totally finished – you still need to spread the word! How you do that will likely depend on the nature of your campaign.
At the bare minimum, though, you’ll need to ensure that all employees across all departments, locations, and teams know what’s going on and how they can participate.
Let’s take a quick look at how you can make your communication about Giving Tuesday effective to maximize the impact of your campaigns.
Whether you’re sending out emails, creating promotional materials, or even just making a quick PowerPoint presentation, using imagery can make a big difference.
Fortunately, the folks over at GivingTuesday have provided a large collection of graphics, GIFs, logos, videos, and more to make it simple to get everyone on your team excited. Check out the entire collection here.
Sharing your plans on social media can not only help you ensure all employees and staff are aware of the big event, but it also shows the general public that your business has a clear plan for making a difference.
Using the materials provided by GivingTuesday, you can craft social media posts, graphics, and other assets to share with your entire organization to drum up support.
If you do choose to share details about your plans on social media, make sure you boost their visibility by using the hashtag: #GivingTuesday2024!
Giving Tuesday is responsible for billions of dollars of donations and millions of hours of volunteer effort each year. If you already invest in corporate social impact or are interested in getting started, don’t miss this opportunity to play a part in one of the biggest days of giving worldwide.
Groundswell’s platform is built to help you plan, build, and launch successful employee giving and matching campaigns within minutes.
Take the hassle out of donations by saying goodbye to monthly invoicing and convoluted donation matching procedures. Groundswell matches and distributes donations instantly so that they reach their intended nonprofit organizations within just 24 hours.
That means no waiting months to see the difference your actions make – and more time available to make even more of an impact. Our mission is to democratize philanthropy so that businesses of all sizes can use their resources for good.
Want to learn more? Book a demo with us today to see how our platform can help you make the most of Giving Tuesday 2024 and beyond.
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